SEMA Global Media Award for HELLA
25 November 2015
HELLA was recognized with a 2016 Global Media Award at the SEMA Show in Las Vegas for its LED Light Bar 350.
|Eduardo Bernasconi, Director Editorial of the Revista Fullpower Magazine, choose the HELLA product “because the off-road market in Brazil is getting bigger and we have just a few importers working on it. Besides that, HELLA is a well-known brand that is already established down here. The SEMA Global Media Awards Program recognizes those companies that manufacture specialty equipment products and accessories that would have mass appeal to consumers in countries outside the United States. The products are voted on by a prestigious group of international journalists who serve as judges.
"The idea of customization and personalization has been growing throughout world," said Linda Spencer, SEMA director of international and government relations.
"Our goal is to have media experts from around the world determine which new products are likely to succeed in their home markets. The automotive specialty-equipment market is made up of enthusiasts who are passionate about the hobby, and so it's exciting to see how their love for cars, trucks and SUVs is impacting those throughout the world."
This year's program included 34 judges from 19 countries. Each judge carefully reviewed and evaluated nearly 2,000 product entries at the SEMA Show before selecting the products that they felt would resonate and appeal most to consumers in their home countries.
Receiving the award for HELLA (from left) Martin Ngwenya HELLA Inc, Craig Beavis HELLA NZ, Bill Miller SEMA Senior Vice President of Operations and Landon Baize HELLA Inc.
Click here to view more information about our award winning LED Light Bar 350.